Every post is a shot.
Make it count.
The certification in responsible social media for professional hunters, outfitters, and lodge teams. Learn how the algorithm actually works, why certain content harms hunting, and a simple discipline you'll still remember six months from now.
Two questions. One habit of mind.
SAFARI asks why you're posting. TRACKS scores whether you should. Together they become instinct.
SAFARI
Purpose Before PublicityRun this before the camera comes out.
- SServes a Purpose
- AAdds Understanding
- FFair Chase
- AAudience Aware
- RRepresents Hunting Well
- IInspires
TRACKS
The Posting ScorecardScore the post you actually have.
- TTasteful
- RRepresents Hunting Well
- AAdds Value
- CContext
- KKnowledge
- SStory First
Do I have the right ammunition?
A professional doesn't choose a cartridge because it makes the biggest noise. He chooses it because it achieves the right outcome with precision. The same is true of every post.
“If your audience only remembers the shot, you've entertained them. If they remember the story, you've strengthened hunting.”
The course
Six short modules, completed in order. Finish with an 18-question certification exam.
- 013 min
Every Post Is a Shot
What you publish shapes how the public sees hunting.
- 024 min
SAFARI - Purpose Before Publicity
Ask why a post should exist before you create it.
- 034 min
TRACKS - The Posting Scorecard
Score a specific post before you publish it.
- 043 min
Do I Have the Right Ammunition?
Choose content that builds hunting's reputation, not content that blows it up.
- 054 min
Applying SAFARI TRACKS
Put it all together on real posts: Yes, No, or Improve First.
- 064 min
The Second Shot - Responding Online
How you respond matters as much as what you post.